Turin smells like Martini. This guided experience takes you through a dedicated sensory path built around aromatic herbs and the steps behind production, then wraps it up with a guided tasting. You’ll also see the MARTINI story and advertising campaigns inside the Mondo MARTINI Gallery, all in about two hours.

I particularly like the smell-first pace: the Museum of the History of Oenology and the Botanical Room make you slow down and notice details you’d miss on a quick walk-through. I also like the human touch—expert guides lead you through the production plant and keep the group focused (it’s limited to a maximum of 10 people).

One thing to plan for: you need to wear sturdy, closed shoes with rubber soles. If you show up in open shoes or heels, you won’t be admitted to the production visit.

Key highlights you’ll care about

• Aromatic herbs sensory path plus time in the Botanical Room, not just photo ops
• Museum + gallery storytelling through the history of oenology and MARTINI advertising campaigns
• Production plant visit with expert guides, for a real behind-the-scenes feel
• Final guided tasting with Martini products included in your ticket
• Small group size (max 10) helps questions and attention stay on your side

Getting to Casa Martini from Porta Susa (and what to wear)

Casa Martini is in Turin, and the easiest pull-off for many visitors is the train. You can reach it from Porta Susa, and trains run about every hour—check the current Trenitalia timetable so you don’t have to guess.

Before you even think about timing, think about shoes. The production visit has a clear rule: you must wear closed, sturdy shoes with rubber soles. Plan to wear something you can walk in comfortably for the full tour, because the footwear requirement is strict enough that it affects whether you get the production part.

The good news? The tour is set up for people who can manage normal walking. It runs for about 2 hours, so you’re not committing a whole day just to get the Martini fix.

Inside Casa Martini: museum stories and the Botanical Room

The experience starts at Casa Martini with a guided visit that mixes history, objects, and senses. You’ll move through the Museum of the History of Oenology, where the tone is educational but approachable, and you get the chance to follow the MARTINI story through what you’re shown and discussed.

Then comes one of the most practical parts of the day: the Botanical Room. This stop is built around smell and discovery—aromatic herbs are the theme, and the guided approach helps you connect what you notice (the scents) to what you’ll later learn about production steps. It’s a nice change of pace from tours that are all “look at this, look at that.”

What I like about this structure is that you don’t need any special background to enjoy it. You’re guided, and you have a clear reason for paying attention, so the time doesn’t feel like wandering.

Mondo MARTINI Gallery: advertising campaigns you can read and feel

After the museum and botanical stop, the tour shifts into the Galleria Mondo MARTINI. This is where the brand’s history expands beyond production into culture—especially through MARTINI’s great advertising campaigns.

For me, the value here is that advertising is treated like part of the brand’s story, not a side note. You get to see how MARTINI presented itself over time, and you can make sense of what you’re seeing because the earlier museum content gives you a context for the brand’s identity.

If you like tours that connect “marketing” with “why it mattered,” this gallery-style segment helps. It’s also a good moment to slow down, look at details, and let the guide explain what you’re seeing instead of racing through.

The production plant visit: the part you’ll remember most

Next you head into the production plant with expert guides. This is the most hands-on-feeling portion of the visit, because you’re no longer only learning history—you’re seeing the steps linked to production.

One reason this works well is that it comes after the sensory work in the Botanical Room. The tour doesn’t just throw you into a factory and hope you keep up. It has a logic: start with aromatic herbs and scent discovery, then connect that to how production happens.

Also, because the group is capped at 10 people, it’s easier for the guide to keep an eye on timing and answer questions without the whole thing turning into a line. It’s one of those “small group” details that quietly makes the visit better.

Final tasting of Martini products: how to get more out of it

The ticket includes admission and finishes with a guided tasting of Martini products. The tasting isn’t just a free-for-all where everyone grabs a cup and hopes for the best. It’s guided, so you know what you’re supposed to pay attention to.

Here’s how to make your tasting more satisfying: treat it like part of the earlier theme—aromatic herbs, scent discovery, and production context. Even if you’re not an expert, the guide’s cues help you notice differences and connect them to what you learned.

I also appreciate that you get this as a finale. Many tours sprinkle a sample halfway through and then move on. Ending with tasting gives you a clean “wrap-up” moment that makes the whole tour feel complete.

Price and value: $29.70 for two hours that actually add up

At $29.70 per person for about 2 hours, this tour is priced like a focused brand experience, not a half-day attraction. The value comes from the combination: museum/history, a sensory botanical component, a production plant visit, and a guided tasting—all under one roof of time and guidance.

The other value point is that it’s capped at 10 travelers. In a city with big sightseeing lines, small-group access matters because it often means more attention from the guide and less time waiting around.

If you’re deciding whether it’s worth it, ask yourself one question: do you want a Martini experience that teaches and tastes, not just photographs? If yes, this is a good match.

Who this tour fits (and who might skip it)

This is a great fit if you:

• Enjoy brand-focused tours with real process content (museum plus production plant)
• Like sensory experiences where scent and explanation go together
• Want a structured tasting with guidance
• Prefer smaller groups

It’s not the best choice if you can’t meet the footwear rule. If you rely on open sandals, or you’re committed to heels for the day, you may lose access to the production visit, which is a core part of what makes this tour special.

Because it’s about two hours, it also suits travelers who want something meaningful but don’t want to burn a whole day. It’s a strong option as a Turin activity on a lighter schedule day.

Should you book Casa Martini?

Book it if you want a guided, sense-and-story Martini experience that ends with a tasting. The combination of the Botanical Room, the museum history of oenology, the Galleria Mondo MARTINI, the production plant visit, and the final tasting makes the time feel purposeful.

Also, consider booking sooner if you can. The average booking window is about 9 days in advance, which suggests it isn’t a last-minute, “sure, why not” kind of plan.

One more practical thought: if you’re the type who likes to ask questions and get clear explanations, the small group size (max 10) is a real advantage. And if you’re planning around trains, Porta Susa access makes the outing easier to slot into a day.

FAQ

How long is the Casa Martini guided visit with final tasting?

It runs for about 2 hours (approx.).

How much does the tour cost?

The price is $29.70 per person.

What’s included in the ticket?

Your ticket includes admission, plus a guided tasting of Martini products at the end.

Can I reach Casa Martini by train from Porta Susa?

Yes. It’s described as easy to reach by train from Porta Susa, with trains about every hour. Check Trenitalia for exact times.

What should I wear for the production plant visit?

You must wear sturdy shoes with rubber soles and closed. Open shoes or heels won’t be admitted to the production visit.

How big is the group?

The tour has a maximum of 10 travelers.

What is the cancellation policy?

You can cancel for free up to 24 hours in advance for a full refund. If you cancel less than 24 hours before the start time, your payment isn’t refunded.

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